Archives for posts with tag: Consumer Culture

9781138015975.jpgDoran, Peter. A Political Economy of Attention, Mindfulness and Consumerism: Reclaiming the Mindful Commons. Routledge Studies in Sustainability. Routledge, 2017. 116 pages, ISBN 9781138015975

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“This book draws together lively debates from the new economics of transition, commons and well-being, consumerism, and the emerging role of mindfulness in popular culture. Engaged Buddhist practices and teachings correspond closely to insights in contemporary political philosophical investigations into the nature of power, notably by Michel Foucault. Read the rest of this entry »

9780199390243Jain, Andrea: Selling Yoga: From Counterculture to Pop Culture. New York: Oxford University Press, 2015. (264 p. ISBN 978-0-19-939024-3)

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“In the popular imagination of yoga practice today, gone are the visions of bearded, stoic old men seeking a transcendent state detached from ordinary, everyday life. Instead, most envision a room of spandex-clad, perspiring, toned women perched atop yoga mats in the pursuit of fit, beautiful bodies.” [Review by Lynette Taylor]

This book takes a closer look at the cultural and commercial preconditions of this new and other world of yoga:

“This book explores how modern yoga became transformed from a largely countercultural phenomenon to a part of pop culture when entrepreneurs became strategic participants in a global market and succeeded in ‘selling yoga’ by establishing continuity between their yoga brands and the dominant demands of consumer culture. Although the book focuses on the most widely consumed yoga systems, those of postural yoga, it compares a diverse array of modern yoga types.

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