Archives for posts with tag: Popular Culture

9781498552295Hackett, Paul (ed.). The Assimilation of Yogic Religions through Pop Culture. London: Lexington Books, 2017. 280 p. ISBN 978-1-4985-5229-5

Publisher | Google Books | Toc

“The image of the meditating yogi has become a near-universal symbol for transcendent perfection used to market everything from perfume and jewelry to luxury resorts and sports cars, and popular culture has readily absorbed it along similar lines. Yet the religious traditions grounding such images are often readily abandoned or caricatured beyond recognition, or so it would seem.

The essays contained in The Assimilation of Yogic Religions through Pop Culture explore the references to yogis and their native cultures of India, Tibet, and China as they are found in the stories of many famous icons of popular culture, from Batman, Spider-Man, and Doctor Strange to Star Trek, Doctor Who, Twin Peaks, and others. In doing so, the authors challenge the reader to look deeper into the seemingly superficial appropriation of the image of the yogi and Asian religious themes found in all manner of comic books, novels, television, movies, and theater and to carefully examine how they are being represented and what exactly is being said.”

Holding: UBW, WorldCat

9780199390243Jain, Andrea: Selling Yoga: From Counterculture to Pop Culture. New York: Oxford University Press, 2015. (264 p. ISBN 978-0-19-939024-3)

Publisher description | TocBook preview

“In the popular imagination of yoga practice today, gone are the visions of bearded, stoic old men seeking a transcendent state detached from ordinary, everyday life. Instead, most envision a room of spandex-clad, perspiring, toned women perched atop yoga mats in the pursuit of fit, beautiful bodies.” [Review by Lynette Taylor]

This book takes a closer look at the cultural and commercial preconditions of this new and other world of yoga:

“This book explores how modern yoga became transformed from a largely countercultural phenomenon to a part of pop culture when entrepreneurs became strategic participants in a global market and succeeded in ‘selling yoga’ by establishing continuity between their yoga brands and the dominant demands of consumer culture. Although the book focuses on the most widely consumed yoga systems, those of postural yoga, it compares a diverse array of modern yoga types.

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